Shopify masters,San Diego Family, Chicago tribune, Founding Moms


Our Story

If you believe in having meaningful words in your ever busy, distracted lifestyle so that they remind you to take the time to focus on the important things, this site is for you. Here you’ll find motivation and inspiration for the mom, wife, boss, sister, free spirit, and entrepreneur in you.

At the core, Craft Street Design is about meaningful words. Like those special recipes that remind us of the warm family get togethers, or the encouraging words of wisdom that will help our little ones when they are far from home or the motivational quotes that allow us to dream & achieve our goals. 

About our founder

I’m Pratima Aravabhoomi, pronounced pruh-TEE-muh AH-ruh-VAH-BHOO-mee, a former Apple consultant who designs meaningful quotes into stylishly simple wall art. 

Inspired by the moment that changed my life, I couldn’t help but wonder if meaningful quotes had the same effect on other people as it had on mine. I researched and found that many successful people like Oprah Winfrey had surrounded themselves with meaningful quotes to focus on the important things in their lives. 
Based on design principles I learned at Apple, I started experimenting with typography, calligraphy, and hand lettering to create deceptively simple designs. Starting from hundreds of concept sketches and with meticulous attention to detail she perfects each design to preserve the authenticity of the message. 
I truly believe If not for the five words on my kitchen wall ‘darkest hour is before dawn’, I might have ended my life. And because of how incredibly helpful this quote was for me in my darkest times, I started to collect motivational quotes. I started to use them as reminders, as focus points, as inspiration to achieve my dreams on a daily basis. I wanted to do the same for others. That is how Craft Street Design was born"


Interesting facts about us

  • They are deceptively simple. Each design actually takes about 10-80 hours to make.
  • We use extensive research to find words that have a positive effect on people and then use these words, quotes, and phrases to design inspiring works of art. 
  • Our designs are inspired by calligraphy, magazine typography, scandinavian design, vintage drawings, and subway art.
  • We create each design by hand first before the final design is digitized.

      Why our customers love us


      "I bought this as a gift for my 16 year old son. He is very into computer things and he has written several reports on Steve jobs. I thought this would make a neat little gift in a frame for him to hang in his room- I was right. It is a very high quality product and everything about it was perfect- even the hand written, personalized gift tag and wrapped in a bow. I wasn't expecting such amazing customer service and I was pleasantly surprised. I will be ordering more prints from Craft Street Design very soon. Thank you!" - Brooke Buck, Mom


      "This beautiful print is exactly what I was wanting for a close friend who will soon be taking on a new life adventure. It also came with just enough of an extra touch that I'll only need to slip it in a gift bag before Christmas! I couldn't be happier with what I bought."- Madison Clark


      “Adds texture and a sense of calm to the gallery wall in a meaningful way. Love it!” – Benjie, Interior Designer



      “ This focus print helps me keep my priorities straight. “ – Ash Roy, Founder of productiveinsights.com


       “ Love them.” – Karthik Pichai, Founder & CEO AugustaSoftSol


      New here? Awesome! Here's some stuff you might want to do:

      • Check out our collection of meaningful quote prints  here.
      • Get weekly freebies and motivation by signing up here.
      • Follow us on Pinterest.
      • Follow us on Instagram
      • Pick an interesting print and purchase it! 

      If you have any questions or just want to say hi, feel free to message us at pratima at craftstreetdesign dot com.